How To Connect Microsoft Bing AI With WhatsApp Business?


Boost your WhatsApp Business with the intelligence of Microsoft Bing AI! Imagine having a virtual assistant that understands your customers’ needs, responds instantly 24/7 and helps you generate more sales. Well, you can turn that imagination into reality by integrating Bing’s cutting-edge AI capabilities, such as natural language processing and conversational AI, into your WhatsApp Business solution.

In this article we provide a simple step-by-step guide to setting up this powerful integration. Read on to discover how to create two-way conversations between your consumers and an intelligent chatbot that delivers fast, tailored responses based on each customer’s unique context and priorities. The future of business messaging has arrived. Let us help you use these to better connect with your audience and unlock new revenue potential!


Imagine a world where your business operations are not only efficient, but also infused with the power of artificial intelligence. Microsoft Bing AI, with its robust features including computer vision, machine learning and natural language processing, integrates seamlessly with WhatsApp Business to take your communication strategies to the next level. From automating tasks to providing a more personalized chat experience, the possibilities are endless.

also read: WhatsApp introduces AI chatbot to improve messaging

Why integrate Microsoft Bing AI with WhatsApp Business?

Connecting Microsoft Bing AI to WhatsApp Business offers numerous benefits for both businesses and customers. Here are some key benefits:

  1. Increased customer service: Microsoft Bing AI services, including Custom Search, Entity Search, and Spell Check, improve customer service by delivering faster and more accurate answers. For example, a travel agency can create a custom search engine using Custom Search for their website and partner sites, while Entity Search provides detailed destination information. Similarly, spell check can be used by a restaurant to correct messages, and Image Search can display menu items.
  2. Improved user experience: Bing Image and Video Search contribute to a richer user experience. A fashion store can visually present its products through Image Search, allowing customers to discover similar styles through Visual Search. Likewise, a movie theater benefits from Video Search by sharing trailers and using Visual Search to identify actors, improving the overall customer experience.
  3. Interactive visual content: Bing Image and Video Search allow businesses to share interactive visual content. For example, a fashion retailer can showcase its latest collection through Image Search, allowing customers to visually explore and discover products. Similarly, a travel agency can use Visual Search to enhance destination exploration by providing rich visual information.
  4. Stay informed with relevant information: By using Bing News and Web Search, companies can stay current and provide relevant information to their audience. News outlets can tailor articles through News Search, and Entity Search provides detailed player facts for sports teams. Web Search facilitates the sharing of related pages and searches, helping businesses stay informed and share valuable content with their customers.

also read: How do you use the new Bing AI with ChatGPT?

How to connect Microsoft Bing AI to WhatsApp Business?

Step 1: Understand the synergy

Before diving into the integration, you should first understand the synergy between Microsoft Bing AI and WhatsApp Business. Bing AI’s ability to interpret emotions and recognize images can improve communication on WhatsApp Business.

Step 2: Set up your Azure account

Start the integration by creating a Microsoft Azure account. If you don’t have one, register through the Azure portal and configure the necessary resources for Bing AI services.

Step 3: Create the Bing Search API source

In the Azure portal, select ‘Create a resource’, search for ‘Bing Search v7 API’ and adjust the settings. Complete the installation to obtain the API key for integration.

Step 4: Get WhatsApp Business API credentials

Secure API data from WhatsApp Business Solution Providers or request directly via WhatsApp Business API to connect to WhatsApp Business.

Step 5: Build an integration hub

Create an integration hub with your preferred programming language to serve as an intermediary and manage queries and answers between Bing AI and WhatsApp Business.

Step 6: Connect the Bing AI API to Middleware

Integrate the Bing Search API into your middleware code using the obtained API key. This allows your middleware to send user queries to Bing AI for analysis and receive relevant answers.

Step 7: Set up the WhatsApp Business API in Middleware

Configure the WhatsApp Business API within your middleware and include tasks such as setting up the webhook and defining the message format.

Step 8: Thorough Testing

Conduct rigorous testing before launch to ensure that questions forwarded via WhatsApp are processed correctly by Bing AI and that responses are returned accurately.

Step 9: Start the uniform solution

Deploy the combined solution on your chosen platform so that the middleware functions seamlessly.

Step 10: Monitor and optimize

After launch, monitor solution performance, collect user feedback, and make necessary adjustments for continuous improvement.

Also Read: How to Access Bing AI Chatbot

How to use Microsoft Bing AI with WhatsApp Business via Appy Pie Connect:

Follow these step-by-step instructions to seamlessly integrate Microsoft Bing AI with WhatsApp Business using Appy Pie Connect:

1. Sign up for Appy Pie Connect: Start the process by signing up for Appy Pie Connect and creating your account.

2. Choose Microsoft Bing AI and WhatsApp Business as your apps: When you sign in, select Microsoft Bing AI and WhatsApp Business as your chosen applications from the available app list.

3. Choose a trigger and an action: Specify a trigger and action for your integration. For example, choose ‘New email’ as a trigger for Microsoft Bing AI and ‘Post a Message’ as an action for WhatsApp Business.

4. Connect your accounts: Link your Microsoft Bing AI and WhatsApp Business accounts to Appy Pie Connect. Follow the on-screen instructions to enter your login details and authorize the connection.

5. Map the fields: Once the accounts are linked, map the fields for your chosen trigger and action. For example, link the subject and body of the email to the message content in WhatsApp Business.

6. Test your integration: Verify the functionality of your integration by running tests. Send a test email to confirm successful posting on WhatsApp Business.

7. Enable your integration: Activate your integration to initiate automated workflow processes. The integration works in the background and automatically posts new emails to WhatsApp Business as they are received.

🌟 Do you have burning questions about Microsoft Bing AI with WhatsApp Business? Do you need some extra help with AI tools or something else?

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