Bing Chat Rebrands to CoPilot as Underlying GenAI to Compete against ChatGPT


Microsoft is changing the name of its AI-powered chatbot service, Bing Chat, which will now be called CoPilot. This change reflects Microsoft’s vision to group its companion offerings under the CoPilot brand. CoPilot will also have a standalone web page that users can access via a web browser without having to rely on Bing. However, users will still need to sign in with their Microsoft account to use the chatbot, which remains free. The decision to rename Bing Chat and Bing Chat Enterprise to CoPilot reflects a strategic move toward a more cohesive AI experience. Microsoft says Bing remains a key brand and technology that powers many CoPilot experiences and continues to lead the search industry.

The rebrand reflects a change in strategy as Bing and CoPilot are now separate products. At its core, however, CoPilot will still integrate with Bing Search on the web to provide a unified, streamlined user experience and extend CoPilot’s accessibility across the entire web platform, starting with Bing. This is being done to simplify the AI ​​product line and better compete with OpenAI’s ChatGPT. CoPilot offers many features for answering questions, creating content, and reasoning about data. The company focuses on simplifying user interactions and integrating CoPilot into its web platform, PCs and work environments. Bing still supports many CoPilot features, but separates CoPilot from Bing, making it a more independent and distinctive service.

Microsoft AI Companion, CoPilot brand

Microsoft is renaming Bing Chat to CoPilot, also the name of its AI assistant for Windows 11. This rebranding aims to compete with OpenAI’s ChatGPT, a popular AI-powered chatbot. New features and personalization options have been added to CoPilot, including taking notes during team meetings, summarizing messages and events, creating event summaries in Outlook, tracking document changes in Word, and transforming brand assets in PowerPoint. Additionally, CoPilot users can adjust formatting, style, and tone preferences for different Microsoft 365 apps.

The rebrand follows the launch of Bing Chat, which has not significantly eroded Google’s dominance in web search standards, pricing and direction. The challenge lies in whether Microsoft can successfully integrate and streamline its CoPilot applications, address user concerns and ensure a seamless, unified experience across the AI ​​landscape. Everything AI, which has all of its AI companion offerings grouped under the CoPilot brand, will have GPT-4 and DALL-E support to continue providing access to OpenAI’s latest GenAI platforms that can generate text and images.

The underlying OpenAI GPTs allow users to create customized versions of CoPilot for specific tasks. Moreover, Microsoft CoPilot will also integrate with Microsoft 365 and help users with productivity, creativity and time-saving tasks. CoPilot is an AI assistant that can handle user queries and complete tasks through generative AI. The latest AI-based OpenAI GPT-4 model, upgraded from GPT-3.5, supports ChatGPT. This means that it can summarize information from the Internet, making it a versatile tool for answering various questions.

The move comes after OpenAI announced that 100 million people use ChatGPT every week. Microsoft and OpenAI have a long-standing partnership, but are also rivals in the AI ​​market. Microsoft’s attempt to challenge ChatGPT’s popularity, trust and dominance

CoPilot will be a standalone experience

Microsoft is separating CoPilot from Bing, making it a more independent and distinctive service designed as an AI assistant to help users with various tasks and questions. Not only this: CoPilot is only supported in Microsoft Edge or Chrome Browser. It will also be integrated into Windows 11 and Microsoft 365 for an AI experience across all their devices and applications. It’s part of streamlining the AI ​​offering and differentiating the Bing search engine.

The company aims to provide a more robust and competitive chat experience.

The rebrand is part of Microsoft’s commitment to create a seamless and engaging global search experience that interacts with users in a human way. It can be accessed via Microsoft Edge, Chrome, Windows and macOS.

  • CoPilot feature: It has improved language processing, response accuracy and user interface to help users with various tasks in Microsoft 365 applications such as Teams, Outlook, PowerPoint, Word and Excel. It can generate content, answer questions, suggest actions and create visuals.
  • CoPilot Studio: Introducing a new service called Studio Studio, which allows users to enrich knowledge with data from business software such as ServiceNow and Workday. This is included in the $30 per month price for CoPilot for Microsoft 365.
  • CoPilot value: The company has received some questions about the value of CoPilot for Microsoft 365, which is higher than expected. To address these concerns, Microsoft has expanded the list of features CoPilot can offer, while keeping the price unchanged.
  • CoPilot benefits: It has a new URL, a better user interface, and improved data privacy plans. It also has access to Microsoft’s other AI tools and services. It can help with various tasks in Microsoft 365 Apps. It also offers personalization options, takes meeting notes, summarizes events and messages, tracks document changes, and transforms corporate brand assets with AI-generated imagery.
  • Risks and Challenges: CoPilot must prove its usefulness and reliability to users and avoid false or nonsensical responses to balance its monetization strategy with user satisfaction. It should not alienate users with aggressive advertising or fees.

The pressure on Bing, which failed to capture much market share from Google, dominates the search engine industry. It will be a more effective way to challenge Google and ChatGPT in the AI ​​assistant market. You can use this latest standalone by visiting, which offers a seamless AI experience across all devices and applications. This enables interaction with AI in natural language, provides personalized assistance, and offers various data protection and privacy options for commercial customers who log in with a Microsoft Enterprise ID.

The effort to innovate and compete in the rapidly evolving world of AI aims to provide a seamless and unified experience across customer and commercial platforms, challenging other AI platforms such as ChatGPT. However, this support does not boost the search engine Bing as it still has a lower market share than other search engines. Bing will remain a brand, but CoPilot will power its AI features.

The latest models of OpenAI support CoPilot.

According to Microsoft, CoPilot is based on OpenAI’s GPT-4 and DALL-E, the latest Generative Models for Natural Language and Images versions. Microsoft claims that CoPilot does not store or use customer chat data to train its model. It represents a shift towards a more dynamic and responsive user experience, as Microsoft strives to make interactions with CoPilot feel more like questions and conversations. Microsoft also has other AI efforts under the CoPilot name, such as GitHub CoPilot and Windows CoPilot, which leverage OpenAI’s leading AI research organization and its technology and models.

According to a report from The New York Trend Index, the goal is to increase productivity and improve the quality of work. Overall, this is expected to improve the speed of task completion and meeting efficiency. Initially, Microsoft wanted to compete with Google in AI, but it is also focusing on ChatGPT, one of the most powerful AI-powered chatbots developed by OpenAI.

Developers can use OpenAI Scheme plugins to create new AI experiences with CoPilot. CoPilot will be generally available starting December 1, 2023 and will be accessible through the 23H2 update of Windows 11. It will be included at no additional cost in various Microsoft 365 Enterprise subscriptions and will also be available as a standalone service for $5 per month . CoPilot is expected to refine the way people interact with search engines, making information retrieval more intuitive, personalized and engaging.

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