X Releasing Grok AI for Premium Plus


Elon Musk’s artificial intelligence startup, xAI, has slowly started rolling out access to its highly anticipated AI chatbot, Grok. As of this week, Grok is now available to Premium+ subscribers on social media platform X, marking the first public debut of xAI’s conversational AI.

What is Grok?

Grok is an AI chatbot designed to have natural conversations on a wide range of topics. It competes with other AI assistants such as OpenAI’s ChatGPT and Google’s Bard. What sets Grok apart is its ability to provide answers with the most up-to-date, real-time information from Twitter and the broader internet.

The chatbot is the first product to be launched by xAI, an AI company founded by Elon Musk in July 2023. xAI aims to develop safe artificial intelligence that is helpful, harmless and fair.

Grok is specifically based on large language models, which allows it to understand questions and provide coherent answers. It is advertised as bringing a witty personality and even a bit of humor to conversations.

See more: Grok AI roasts its own creator, Elon Musk

Early preview for select users

Grok was initially previewed in November 2023 to select testers on the X platform. Access was initially limited to authenticated users only. This early preview allowed xAI to gather feedback and continue training Grok before opening access more widely.

This week’s priority access goes to X’s longest-standing subscribers who pay for the Premium+ offering. This high-level plan costs $16 per month.

In the coming week, xAI expects to expand access to all English-speaking X users worldwide. Support for additional languages ​​is expected in early 2024.

On the X platform, Grok can be found in the main menu on the side of both desktop and mobile apps. It can also be pinned to the bottom quick access menu bar for easy access during use.

To chat with Grok, users simply click on the chatbot, type a prompt or question, and let the AI ​​generate a response. Chat history is saved, allowing conversations to evolve naturally over time.

Grok’s capabilities and limitations

Grok is designed to handle a wide range of conversation requests. It can answer factual questions by using reputable online sources. It can summarize long content presented to it. The chatbot can make logical inferences about current events and situations presented to it. And xAI claims that Grok has a unique sense of humor not seen in competing chatbots.

However, as an early product, Grok likely has limitations in its capabilities. We can expect nonsensical or frustrating responses every now and then. The knowledge will be highly dependent on what is available online through sources such as Wikipedia and Twitter. And offensive, dangerous, or unethical responses can slip through the cracks pending further development. Users should maintain expectations as Grok continues to train.

Also read: How to Access and Use Grok AI (Outside US)

What this means for the AI ​​space

The launch of Grok exclusively on X is a major development in the red-hot conversational AI space. Major players such as Google, Microsoft, Meta and Baidu have also recently announced chatbots. But the technology continues to have problems with bias, factual inaccuracies and harmful content.

Elon Musk and X are betting that access to Twitter’s real-time data stream will give Grok an edge here. And its personality, which some testers have called “entertaining” and “addictive,” could set it apart from overly robotic rivals.

If Grok succeeds, it could put X and Elon Musk’s xAI firmly at the center of the next generation of artificial intelligence. It can also open up closed models like ChatGPT further.

Many industry experts seem optimistic about Grok’s potential, praising both his intelligence and personality. But only time will tell whether these promising early results translate into real-world success.


Grok’s limited rollout marks just the beginning for Elon Musk’s xAI. The team plans to closely monitor Grok’s performance and further tweak the model. Support for more languages ​​and expanding access will continue to be top priorities in 2023.

We can also expect xAI to push Grok into more premium use cases, such as personalized financial advice, professional writing assistance, and coding support. These could become premium add-ons, causing more users to upgrade and pay.

In the longer term, the successful launch of Grok xAI could provide both the talent and financial resources to tackle even more ambitious AI goals down the road. Areas like computer vision, predictive analytics, digital assistants, and AI ethics are all candidates.

But for now, the xAI team is certainly celebrating Grok getting out the door and into the hands of some of the first users. And those lucky Premium+ subscribers to X who are eagerly exploring the chatbot themselves.

The AI ​​space race has begun. And Elon Musk now also has a bot in the running with his new startup. We’ll be keeping a close eye on Grok as this new chapter in conversational AI unfolds.

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