Spotify’s AI Playlist Is Rolling Out in Beta: Spotify is broadening access to its innovative AI Playlist feature, allowing users in the U.S., Canada, Ireland, and New Zealand to create customized playlists based on their own text prompts. This rollout, starting today, follows the feature’s successful launch earlier this year in the U.K. and Australia. Available to Premium subscribers—who pay as little as $5.99 a month for students or $11.99 for individuals—this tool aims to enhance music discovery and personal expression.
What is AI Playlist?
AI Playlist is a new feature that lets users generate playlists tailored to specific moods, events, or themes simply by typing in a description. For example, if you want a collection of “spooky songs to play during Halloween,” or “soothing folk music for a chill bath time,” just type that in. The AI will then compile a playlist of 30 songs that fits your description.
To access this feature, users need to open the Spotify app on their mobile devices. By tapping the “+” button in the top right corner of their library and selecting “AI Playlist,” a chat box appears where you can enter your desired prompts. You can also choose from suggested prompts if you need inspiration. It’s important to note that this feature is currently only available on mobile devices, not on the desktop or web versions of Spotify.
How Does It Work?
Creating a playlist with the AI Playlist feature is straightforward. The process starts when you enter a unique prompt. The more detailed your prompt is—like specifying genres, moods, or even particular artists—the better the AI’s output will be. Users have reported success with creative prompts like “upbeat pop music for my European summer vacation” or “romantic playlist for date night at home.”
For those who enjoy experimenting, the feature can handle more niche requests as well. One user mentioned asking for music that makes them feel like a “vampire hunter from Blade (1998),” and the AI delivered songs that matched that vibe.
A Growing Tool for Music Discovery
Since its initial introduction, AI Playlist has generated a significant buzz. In fact, millions of playlists have been created by users in the U.K. and Australia, indicating a strong interest in this kind of music personalization. The feature allows fans to connect more deeply with music, fostering a greater relationship between listeners and artists. Spotify reports that over 22 billion new artist discoveries occur each month on its platform, leading to lasting connections for many fans.
The AI Playlist feature combines Spotify’s advanced personalization technology with generative AI, allowing users to express their creativity through music curation. Whether you’re a novice or a seasoned playlist maker, this tool offers an enjoyable way to curate the perfect soundtrack for any occasion.
Step-by-Step Guide to Access AI Playlist
For those eager to try out this feature, here’s a quick guide on how to get started:
- Open the Spotify app on your mobile device.
- Go to “Your Library” located at the bottom-right corner of the screen.
- Tap the “+” button at the top-right corner.
- Select “AI Playlist” from the drop-down menu.
- Choose a suggested prompt or type in your own. Be as specific and creative as you can!
- Review the playlist generated for you, and make adjustments by adding more prompts if necessary.
- Hit “Create” to save your playlist in your library.
The AI Playlist feature is designed to be fun, but it’s still in beta. It won’t work for prompts that are unrelated to music, such as current events or brand names. Additionally, there are safeguards against offensive prompts, so users are encouraged to be thoughtful in their requests.
Feedback from Users
Spotify team members have been sharing their experiences using the AI Playlist. For example, Frankie Shlain, On-Platform Marketing Lead, described how she asked for rom-com soundtracks from the ’90s and ’00s, receiving a playlist filled with tracks from her favorite films. Erick Morales, Product Marketing Lead, shared that he requested chilled electronic music for a holiday in Tulum and was pleased with the results, discovering new songs alongside familiar favorites.
Annabelle Rolland, a Senior Data Scientist, created a playlist called “Energized Unpacking Grooves” to help her unpack after moving into a new home. Renato Gamboa, a Senior iOS Engineer, used the feature to relive memories of driving through Joshua Tree National Park, and he was delighted with how the AI suggested both familiar and new tracks.
Looking Ahead
With this expansion, Spotify is excited to introduce more users to AI Playlist, allowing them to explore their creativity and discover new music. The company is committed to refining this feature based on user feedback and learning from the interactions. As this feature continues to develop, Spotify aims to keep enhancing the experience for its listeners.
As music lovers turn to streaming services for their daily soundtracks, tools like AI Playlist provide a refreshing way to connect with music in a personalized manner. By transforming text prompts into playlists, Spotify not only caters to individual tastes but also strengthens the bond between listeners and the artists they love. So, if you’re a Premium subscriber in one of the newly included regions, why not give it a try? Your perfect playlist could be just a prompt away.