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Meta is the parent company of Facebook, which has updated its policy to block political advertisers from the Generative AI (GenAI) tool. The main reason for this decision stems from concerns about the use of AI-powered tools that could increase the spread of election-related disinformation. Below, advertising campaigns that may be related to elections, politics, and social issues extend to campaigns that “qualify as housing, employment, or credit advertisements” or campaigns that are “related to healthcare, pharmaceuticals, or financial services.”
GenAI is affected by these limitations, including a tool that can automatically suggest and offer changes to advertiser-generated content to improve ad effectiveness. There are several tools, including one that creates product backgrounds and another that edits marketing copy. An example is that it suggests music or applies 3D animation to upload images. GenAI seeks to better understand the potential risks and implement appropriate safeguards for the use of GenAI in advertising.
Why are there concerns about election-related misinformation on social media platforms?
Furthermore, the GenAI ads covering potentially sensitive topics in related sectors, which have several concerns about election-related disinformation on social media platforms,
- The huge database on social media creates chaotic environments, which also makes it difficult for people to distinguish fact from fiction.
- The opportunities for bad actors to spread disinformation, who historically spread disinformation about inaccurate voting data and voting locations, intimidated marginalized groups.
- Facebook is designed to provide users with the most engaging content, so when the content becomes viral it reinforces confirmation bias and enables the spread of misinformation in specific circles.
- If disinformation spreads on social media about how voters feel about elections, it can undermine public confidence in a democracy.
- Another technique, microtargeting, allows political entities and individuals to distribute ads to target audiences with great precision using data collected from social media platforms.
This has real-world impact on elections that has real-world implications, such as misinformation about the 2020 election leading to an attack on the U.S. Capitol.
Meta-concerns about GenAI and election misinformation
Meta prohibits political ads from using GenAI tools. In light of growing concerns about the potential misuse of such technologies, lawmakers and experts warn of the risk of GenAI spreading election misinformation.
- Senator Amy Klobuchar raised concerns about AI-generated political ads on Facebook.
- There are also concerns about destructive AI, which has the potential to upend democracy by making voters question whether the videos they see of candidates are real or fake.
It is said to have been created after the Meta minimized the potential risk of the technology. It is definitely a hybrid that needs stronger, more disclosure laws that take into account AI-manipulated content in campaign ads, as well as measures to ban misleading AI-generated content in elections.
Facebook’s role in elections?
Social media play an important role in elections. Here are several ways, starting with providing a space for public discussion and debate on political issues.
Facebook plays an important role as it is used by politicians and political parties to share their views, policies and campaign messages with the public. With the shared information allowing politicians to connect directly with voters, making them more accountable and accessible,
Additionally, a Facebook analytics report suggested that the information shared on Facebook influences voting behavior, and that the platform collects a vast amount of data about its users that is used by political campaigns to target specific demographic groups with tailored political ads .
A primary goal is to stop misinformation and misinformation that could influence public opinion and voter behavior. Additionally, real-time analytics help campaigns manage their candidates’ images and stories.
Examples of Facebook being used in elections
Facebook is raising election concerns over issues such as the spread of misinformation, privacy and the potential for manipulation.
- Politicians share their positions, policies, and campaign messages with the public, which further enables microtargeting, where political campaigns target specific demographic groups with tailored political advertisements.
How does Facebook regulate political ads?
Facebook is one of the most used platforms for political campaigns because it gives politicians a way to speak directly to voters, making them more accessible and raising concerns about issues such as the spread of misinformation, privacy and manipulation of personal information.
- Ad Authorization: It is interested in placing ads on social issues, elections or policies, which must undergo the ad authorization process, which is available to advertisers currently living and located in the targeted country.
- Ad disclaimer: Ads must have a disclaimer stating the name and entity they were paid for. Without a disclaimer, Meta will be pacified, disapproved, and added to the Ad Library until the advertiser completes the authorization process.
- Advertising content: The policy now focuses on the content of advertisements for the purpose of selling a product or promoting a service, which should not be considered advertisements with a social issue, meaning they do not require consent and a disclaimer is.
- Ad-generated images: When labeling political ads that use AI-generated images, AI is used to appear on users’ screens when they click on the ads.
- Restrictions on Advertising: During election season, there may be restrictions on advertising about social issues, elections, or politics.
- Files of public figures with political advertisements: with the proposal for digital platforms that target more than 50 million users monthly to maintain public files of all political advertisements purchased for a threshold of approximately $500
Pronunciation
Facebook bans its political campaigns and other mainstream industries from using GenAI for advertising as it could be used to interfere in the upcoming 2024 elections and calls for ethical standards, transparency, accountability and public awareness. Not only this, but Meta is also committed to watermarking AI-generated content and creating deceptive AI-generated videos.
In addition to banning political ads, Meta also blocks financial advertisers from using generative AI tools to prevent the spread of disinformation. It further reflects growing concerns about AI’s potential to spread false information.
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