What is Google Vertex AI?


Google Vertex AI is a unified machine learning (ML) platform that makes it easier for teams to build and deploy artificial intelligence (AI)-powered applications. By combining multiple services under one roof, Vertex AI simplifies the process of developing a model, from ideation to production implementation.

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What is Google Vertex AI?

Vertex AI brings together Google Cloud’s data transformation, model building, model training, and model deployment services into a single UI and API surface. At its core, Vertex AI aims to democratize AI by making the process more accessible to a broader range of developers and data scientists.

Some of the key capabilities that Vertex AI offers include:

AutoML for automated model building

AutoML allows users with limited data science expertise to train high-quality custom models specifically tailored to their business needs, with little to no model development or tuning required.

AutoML supports vision, natural language, time series, and tabular data. It automates data set analysis, data preprocessing, model training, evaluation, and tuning to streamline model development.

Managed training for custom models

For advanced users who want more customization than model development, Managed Training offers tools for building, training, and managing custom models using popular ML frameworks such as TensorFlow, PyTorch, and XGBoost.

It offers advanced hyperparameter tuning options using Vizier, as well as built-in indicators for explainability and fairness.

Pre-trained models via Model Garden

The Vertex AI Model Garden provides quick access to Google’s extensive catalog of pre-trained models, including speech recognition, natural language processing, and computer vision models.

These models are already trained on massive datasets and can be easily adapted for specific use cases as needed.

MLOps for model monitoring and management

MLOps tools from Vertex AI allow users to monitor models post-deployment, manage different model versions, detect data or concept anomalies, explain model predictions, and set triggers for model retraining.

These capabilities support seamlessly transferring models from experiment to production while maintaining model quality and fairness indicators.

Benefits of using Google Vertex AI

Google Vertex AI aims to make AI more accessible and scalable by providing a range of capabilities on a single platform. Some key benefits include:

Improved collaboration

By combining several services into one interface, Vertex AI enables better collaboration between data engineers, data analysts, data scientists, and devops engineers when building AI applications.

Reduced operational overhead

Vertex AI reduces the operational overhead associated with building, deploying, and managing ML models by automating repetitive tasks and infrastructure provisioning.

Improved model quality

Features such as automated data validation, model explainability, bias detection, and accuracy monitoring ensure that models in production continue to provide fair and quality predictions.

Makes innovation possible

With immediate access to Google’s advanced pre-trained models, customization tools, and automated model building, developers can quickly experiment with innovative solutions.

Flexibility and scalability

Vertex AI integrates with other GCP services, allowing users to choose the tools that best meet their needs. The platform also provides enterprise-level scalability to take projects from proof-of-concept to full production deployment.

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Using Vertex AI for common ML tasks

Vertex AI simplifies the process for common ML use cases such as forecasting, personalization, and natural language processing.

Demand forecasting with time series

The time series capabilities in Vertex AI allow you to easily ingest time-stamped data, handle missing values, detect anomalies, and train high-quality predictive models tailored to your data.

AutoML Time Series requires no coding or model specification. It automatically handles dataset analysis, data preprocessing, model training and hyperparameter tuning.

Advanced users have options to build custom transformer models using Keras, PyTorch, and Tensorflow. Built-in MLOps tools help keep models accurate as new data comes in.

Personalization recommendation systems

Vertex AI provides purpose-built modules for developing, evaluating, and deploying recommendation system models that can uncover complex relationships between users and items and provide personalized suggestions.

Recommenders can be set up via the AutoML table by providing previous user interactions. For customization, options include retrieval and neural collaboration filter models built using TensorFlow.

Post-training tools help analyze the quality of recommendations, explain results, reduce unfairness, and monitor model drift over time.

Natural language processing

Vertex AI makes it easy to apply Google’s advanced natural language models to end-user applications through AutoNLP.

Text data can be classified into predefined categories, analyzed for sentiment, checked for content suitability, or key sections identified – without the need to label training data.

For customization, Model Garden offers access to models like BERT and BIGBIRD that users can tailor to their own data and deploy via the Vertex hosting infrastructure.


Google Vertex AI provides a unified platform to accelerate the development of business AI applications by reducing complexity. By combining multiple Cloud AI services, Vertex simplifies building, training, deploying, and managing models for teams of all sizes.

Key takeaways include:

  • AutoML for no/low-code model development
  • Managed training for advanced customization
  • Pre-trained models via Model Garden
  • MLOps for model monitoring and management
  • Benefits such as improved collaboration, reduced overhead, flexibility and scalability

By leveraging the capabilities of Vertex AI, organizations can drive innovation and deliver AI solutions that meet rapidly evolving business needs. The platform’s advanced tools enable both data scientists and application developers to unlock the transformative potential of AI.

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