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Introduction
In recent years, a new breed of influencer has emerged on social media: artificially intelligent (AI) models. On Instagram, these computer-generated personas have amassed huge followings, collaborated with major brands and disrupted traditional notions of influence. This article discusses the trend of AI influencers on Instagram and examines their impact and the ethical concerns they raise.
Overview of AI influencers
AI influencers are fictional characters created using computer graphics and AI algorithms. They are designed to behave and communicate like human social media stars. Some of the most popular AI influencers on Instagram are:
1. Miquela – 2.7 million followers
The 19-year-old virtual influencer lives in LA and has modeled for Prada, appeared on magazine covers and released her own music.
2. Shudu – 241K followers
Shudu, dubbed the world’s first digital supermodel, shares high-fashion modeling photos.
3. Imma – 400,000 followers
See also: Create an AI model and make money
Imma documents her life in Tokyo with artistic photos and short videos.
| Influencer | Followers | Claim to fame |
| Miquela | 2.7 million | Major brand deals, music releases |
| Shudu | 241K | Groundbreaking digital model |
| I am | 400K | Virtual it girl from Tokyo |
The appeal of AI influencers
What draws people to follow these fictional entities? AI influencers have some clear advantages over human ones:
- Idealized Perfection: Their faces and bodies represent idealized beauty standards.
- Novelty Factor: The novelty of their existence intrigues people.
- Recognizability: They are designed to be recognisable.
- Unlimited Content: They can generate unlimited high-quality content.
- Brand safety: They do not pose a reputational risk to brands.
These benefits allow AI influencers to amass impressive followers and collaborate with top brands. For example, Lu do Magalu has over 6 million Instagram followers and raked in $552 million in 2019 alone.
Concerns around AI influencers
However, AI influencers also raise some ethical and social concerns:
- Unrealistic beauty ideals: Their perfection exacerbates unrealistic beauty standards.
- Deceptive influence: Followers may feel cheated when interacting with what is essentially an advertising tool.
- Mental health implications: Exposure to idealized digital models can damage self-esteem.
- Labor Exploitation: Human creators behind the AIs may not receive proper credit or compensation.
- Copyright issues: The legal rights to images and content from AI influencers are complex.
- Data privacy: Collecting personal data necessary to power them poses privacy concerns.
While they provide novelty and business value, brands working with AI influencers should be aware of these concerns.
The future of AI on Instagram
It’s clear that AI influencers are more than just a passing fad. As technology improves, they will become even more lifelike and interactive.
Possible developments include:
- More personalized relationships between AIs and followers
- Expanding to other social platforms such as TikTok and YouTube
- Use for customer service avatars by brands
- Testing products and services by virtual entities
- AI news anchors and spokespersons
Instagram will have to decide whether AI profiles should be made public as such. But regulation is likely to lag behind the rapid evolution of technology.
Conclusion
AI influencers represent an intriguing combination of cutting-edge algorithms and age-old human desires for connection, beauty, and novelty. While they offer new creative and business opportunities, the damage they do to self-esteem and labor needs to be closely monitored.
The way Instagram adapts its platform policies will have a major impact on public perception of AI in the coming years. But one thing remains certain: virtual models are here to stay as the next evolution of digital culture.
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