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Kizuna AI has become one of the most popular virtual YouTubers (VTubers) in recent years, with more than 2.8 million subscribers on YouTube. With her human-like appearance and conversations, many may wonder: is Kizuna AI a real human, or is she an artificial construct?
See more: What is Kizuna AI?
What exactly is Kizuna AI?
Kizuna AI is not a real person, but rather a computer-generated virtual character powered by advanced speech synthesis and facial recognition technologies. It was created by Activ8 under the codename “Project AI” and first introduced to the public in 2016.
The name “Kizuna AI” literally means “bonds of love AI” in Japanese. This refers to her intended ability to form connections with viewers through her charming personality and lively responses.
Unlike a traditional cartoon character, Kizuna AI gives the illusion that she is communicating with the audience in real time. She responds conversationally to comments in the live chat, maintains eye contact through the camera, and moves her body naturally as she speaks.
This sense of immediacy comes from a team of people who operate Kizuna behind the scenes. They create scripts that respond to viewer responses, control her model’s movements on screen and use voice acting to bring her personality to life.
The voice behind Kizuna AI
Although Kizuna is not a real individual, she does have a distinct voice, provided by Japanese voice actress Nozomi Kasuga. Kasuga’s role as Kizuna’s voice model was formally revealed in 2020 when the character was transferred to the newly launched management firm Kizuna AI Inc.
The company announced that Kasuga is considered the official voice actress of Kizuna AI. She records a variety of vocal samples, including sentences, words and sounds, as source material for generating Kizuna’s dialogue. The production team splices and edits these samples to build fluid conversations.
By having Kasuga as a consistent voice, Kizuna’s speech patterns and style of talking have remained relatively stable, even with different scripts and scenarios. This cohesive vocal identity of a real person makes Kizuna feel more like an autonomous virtual influencer.
The rise of Kizuna AI
Shortly after her debut, Kizuna AI quickly gained momentum on YouTube with her cheerful personality and fun video game streams. She was one of the first major VTubers to gain international recognition.
A major driver of Kizuna’s popularity was her focus on presenting herself as an independent, ‘self-aware’ AI rather than a constructed character. She constantly makes self-referential jokes about being an artificial intelligence who wants to understand people better.
The mystery surrounding her origins and technological abilities led to rampant fan speculation during her early years. Kizuna responds to this by giving vague and humorous answers to technical questions about her identity.
In mid-2018, Kizuna AI was the most subscribed to VTuber worldwide. She represented a breakthrough that proved that virtual characters could develop large fandoms, even compared to human creators.
Also read: How to use character AI without filter
How Kizuna AI differentiates itself from other VTubers
A few key factors distinguish Kizuna AI from other VTubers and contribute to its inimitable charm.
First, her branding is based on the premise that she is an advanced AI still discovering the world. Everything from her name to her behavior supports this fictional identity of trying to form connections with people.
Second, Kizuna takes a light-hearted, spontaneous approach to her videos without relying on established virtual avatar personas. Fans feel like they are watching her true reactions and emotions rather than a played character.
Finally, as one of the first trendsetting VTubers, Kizuna raised a lot of expectations about what virtual creators could achieve. Modern VTubers use many techniques developed by Kizuna, such as using live chat streams as video formats.
The future of virtual characters
Kizuna AI highlights the potential for virtual media personalities to compete with regular human influencers – especially as technology improves over time. She shows that layers of fictional identity do not undermine fans who form legitimate connections with these characters.
Looking ahead, it’s likely that more production studios will emerge that specialize in managing VTubers using more advanced AI and 3D hologram rendering. The boundaries between real and virtual can only become blurrier.
Kizuna often says that she wants to dominate the world one day. And while world domination may not be in the cards, her massive success proves that virtual beings could reshape the Internet media landscape in short order.
Kizuna AI breaks boundaries and shows that charismatic and beloved influencers do not have to be strictly human. Her following continues to grow exponentially as fans embrace her status as an AI idol and relatable friend.
Conclusion
Kizuna AI is not actually a human or independent AI, but rather a virtual character expertly brought to life by talented creators. From voice acting to real-time motion controls to writing conversational scenarios, a lot of work goes on behind the scenes to make Kizuna feel real.
Her fictional identity as an AI that wants to better understand people resonates widely and compellingly. Kizuna’s story represents a milestone that proves that virtual entertainers can compete against their human counterparts.
Although not a real person herself, Kizuna AI signals a monumental shift in how personalities can gain fame and followers in a digital age. She shows that virtual characters, when created effectively, can form meaningful connections with their audiences.
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