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Artificial intelligence (AI) has become an integral part of our lives. From virtual assistants like Siri and Alexa to recommendation engines on Netflix and Amazon, AI is changing how we work and live. As AI continues to evolve, it is opening up new opportunities for businesses and entrepreneurs to make money. In this review article, I will provide an overview of some of the top AI tools that can help you make money in 2024, along with my own personal take on their usefulness.
Introduction
AI tools are software that leverage machine learning and neural networks to automate tasks and generate insights. As AI capabilities have grown more advanced in recent years, a slew of AI tools have emerged that enable businesses to work smarter and faster. For entrepreneurs and solo founders, these tools can help eliminate tedious tasks, free up time, and provide data-driven insights to improve decision making.
In this review, I will focus on three main categories of AI tools: content creation, business operations, and marketing. These are areas where AI can have significant business impact for minimal investment. While the effectiveness of each tool varies, they present low-risk opportunities to incorporate AI and potentially increase revenue.
Content Creation AI Tools
Content creation is one of the most time-intensive aspects of running an online business. AI content tools tap into natural language processing (NLP) to generate all forms of written content and creative assets. Rather than replacing human creativity, these tools aim to augment it by providing inspiration and drafting content faster.
ChatGPT
ChatGPT is one of the newest AI tools that has taken the world by storm. Developed by research lab OpenAI, ChatGPT is a conversational AI that can generate human-like text on demand. I tested it out by giving some prompt questions, and ChatGPT crafted thoughtful, nuanced responses covering multiple paragraphs.
The implications for content creation are astounding. In just a few seconds, ChatGPT can generate drafts for social media posts, emails, blog articles, essays, short stories, and more. While it does have some limitations around accuracy and bias, ChatGPT can drastically cut down the time spent writing initial drafts. This enables more time for refining and editing.
How to use ChatGPT for making money in 2024
- Build apps, websites, or services using ChatGPT to generate code and content
- Create logos, illustrations, and other creative assets with AI design tools
- Brainstorm and validate business ideas and niches using ChatGPT
- Develop AI chatbots for companies to improve customer service
- Work as a prompt engineer to optimize AI model interactions
- Produce YouTube videos by scripting content with ChatGPT
- Offer consulting around AI and ChatGPT capabilities
- Sell ready-made chatbot templates and solutions
- Generate SEO-friendly and affiliate marketing content
- Create high-quality blog posts, marketing materials, and translations
- Automate education and training materials creation
- Manage social media and create engaging content
- Monetize a blog through optimized content and product creation
Jasper.ai
Jasper is an AI writing assistant designed specifically for creating blog content. Just provide a few keywords and sentences about your topic, and Jasper will generate multi-paragraph blog posts. The posts I tried were reasonably well-written, with logical flow and transitions between paragraphs.
For bloggers regularly creating content, Jasper can help overcome writer’s block and accelerate draft creation. The platform also offers SEO recommendations to optimize posts. My main critique is that the content lacks original voice and style. But as a starting point, Jasper can be helpful for producing drafts faster.
How to use Jasper.ai for making money in 2024
- Build apps, websites, or services by incorporating Jasper.ai
- Create online courses teaching how to use Jasper.ai
- Offer consulting services around Jasper.ai capabilities
- Develop AI chatbots for businesses with Jasper.ai
- Generate YouTube video content by scripting with Jasper.ai
- Use Jasper.ai to create high-converting sales pages
- Employ Jasper.ai for SEO content creation
- Provide AI-powered freelance writing services
- Build an SEO agency optimized by Jasper.ai
- Write ecommerce product descriptions with Jasper.ai
- Craft sales prospecting emails with Jasper.ai
- Manage social media and create content using Jasper.ai
- Monetize a blog through Jasper.ai content creation and products
DALL-E
One of the most fascinating AI content creation tools is DALL-E. Developed by OpenAI, DALL-E generates highly realistic images and art from a text description. I tried out whimsical prompts like “bear playing chess” and “flower growing on the moon”, and DALL-E produced remarkably vivid and creative images.
For bloggers, social media managers, and marketers, DALL-E is a game changer for creating engaging images from scratch in seconds. The images can be used for social posts, ads, infographics, and more. My main caution is to check images for inaccuracies before publishing. But overall DALL-E makes visual content creation far more accessible.
How to use DALL-E for making money in 2024
- Sell art prints and merch generated by DALL-E in an online store
- Offer graphic design services using DALL-E to create logos, brochures, etc.
- Generate stock images with DALL-E and sell them widely
- Create VR/AR content like 3D models and animations with DALL-E
- Use DALL-E for custom social media content like memes and animations
- Help businesses visualize and design things like website layouts and ads
- Build startups around DALL-E such as for 2D game art, photostocks, fashion design, etc.
- DALL-E’s creative potential provides many avenues to make money through art, design, content creation, and new business ideas.
Stable Diffusion
Stable Diffusion is another top AI tool for generating visual content and imagery. The key difference from DALL-E is that Stable Diffusion is open source and can be run locally. This gives creators more control and customization over image generation.
I found Stable Diffusion worked great for product concept art, book/album cover art, and other creative visual projects. It takes some tweaking of inputs and prompts to get high quality output. So expect a learning curve. But overall, Stable Diffusion empowers businesses to effortlessly generate eye-catching visual content on brand and on budget.
How to use Stable Diffusion for making money in 2024
- Sell graphic assets like backgrounds, illustrations, and design elements
- Generate and sell stock images and designs for others to use
- Create unique merch designs for print-on-demand t-shirts, mugs, etc.
- Make and sell digital art and NFTs using Stable Diffusion
- Sell prints and framed art on online marketplaces
- Offer personalized portrait, branding, and illustration services
- Develop and sell custom Stable Diffusion tools and assets
- Create illustrated versions of public domain books
- Explore applications in emerging sectors like health technology
- Leverage Stable Diffusion’s AI capabilities for creative assets and services
Midjourney
Whereas DALL-E and Stable Diffusion focus on still images, Midjourney specializes in small animations and short videos up to a few seconds long. With some prompting, Midjourney can generate unique GIFs, product explainer videos, animated logos and text, and other dynamic visuals.
For creators active on TikTok, Instagram, and YouTube, having unique animated content can be a competitive advantage for customer engagement. Midjourney removes the need for expensive video production. Although I’d advise reviewing outputs for quality before publishing, it’s an innovative tool for bringing motion to your visual branding.
How to use Midjourney for making money in 2024
- Sell customized art prints using print-on-demand services
- Offer commissioned custom artwork creation
- Self-publish illustrated books, comics or graphic novels
- Enter art contests to gain recognition and prizes
- Create and monetize educational content about using Midjourney
- Provide freelance graphic design services like logo and branding design
- Make unique NFT art pieces and sell them
- Use Midjourney to design visuals for client websites
- Sell effective prompts and techniques on prompt marketplaces
- Overall, leverage Midjourney’s AI art capabilities for products, services, content and more
Synthesia
Synthesia is an AI tool used for AI avatar video creation through a generative AI technique. It allows users to create realistic artificial intelligence videos by turning text into ultra-realistic synthetic videos.
Synthesia can be helpful for creating explainer videos, product demonstrations, tutorials, adverts and more with minimal effort. While it may not be suitable for all use cases, it enables rapid video content generation at scale once initial prompts and assets are configured.
How to use Synthesia for making money in 2024
- Create and sell custom corporate videos, training videos, explainer videos, etc.
- Offer freelance video production services like scripting and storyboarding
- Make affiliate marketing videos with helpful insights and affiliate links
- Provide training video creation services for businesses
- Offer video marketing production services for businesses
- Sell templates for different types of Synthesia videos
- Become a certified Synthesia service provider
- Make engaging videos for your own YouTube channel and monetize through sponsorships, donations, etc.
- Overall, leverage Synthesia’s AI video generation capabilities to provide various video-related services and products.
Business Operations AI Tools
Running business operations is complex and time consuming. AI tools for business aim to remove tedious administrative tasks and provide data-driven insights. This enables founders to focus their energy on high-value strategic work. Here are some top business AI tools:
Surfer SEO
As an online business owner, honing your SEO strategy is imperative for organic growth. Surfer SEO is an AI tool that provides SEO content recommendations and ideas. By analyzing top-ranking sites in your industry, Surfer suggests keywords and topics to target that are proven to attract traffic.
In my testing, Surfer provided keyword ideas I would never have thought of independently. The tool essentially reverse engineers competitor SEO strategies. The recommendations definitely need human review, but Surfer provides a data-driven starting point to build an SEO plan.
How to use Surfer SEO for making money in 2024
- SEO Consultation Services: Offer SEO consultation services to businesses. Use Surfer SEO to conduct SEO audits, provide keyword suggestions, and optimize clients’ content for better search engine ranking.
- Content Creation and Optimization: Use Surfer SEO to create and optimize content for your own website or blog. By improving your site’s SEO, you can attract more traffic and monetize through methods like affiliate marketing, advertising, or selling products or services.
- SEO Training: If you have mastered Surfer SEO, you can offer training services to individuals or businesses who want to learn how to use it for their own SEO efforts
Copy.ai
Copy.ai is an AI assistant for writing high-converting marketing copy. Feed in your target persona, product specs, and tone, and Copy.ai will generate taglines, ad headlines, email/SMS campaigns, landing pages, and more.
While I wouldn’t rely solely on Copy.ai’s output, the AI can whip up initial drafts at scale. This removes the blank page anxiety. I would still spend time adding original voice and editing for accuracy. But Copy.ai can accelerate the initial ideation process significantly.
How to use Copy.ai for making money in 2024
- Freelance Writing Services: Offer your services as a freelance writer. Use Copy.ai to create high-quality content for clients, such as blog posts, sales copy, email sequences, and more.
- Content Marketing: Use Copy.ai to create engaging content for your own blog or website. You can monetize your site through methods like advertising, affiliate marketing, or selling products or services.
- AI Copywriting Tool Training: If you’re proficient with Copy.ai, you can offer training services to individuals or businesses who want to learn how to use it to improve their content creation efforts.
Otter.ai
Otter.ai is an AI assistant that automatically transcribes meetings, interviews, and audio recordings with incredible accuracy. As an entrepreneur, being able to extract key insights from conversations is invaluable.
I tested Otter.ai on long YouTube videos and podcasts. The transcripts were about 95% accurate – even with poor audio quality. Otter.ai saves tons of time trying to take detailed notes. It also extracts important moments, quotes, and terms. This tool is a must-have for tracking key insights from meetings and interviews.
How to use Otter.ai for making money in 2024
- Transcription Services: Offer transcription services to businesses, educational institutions, or individuals who need accurate transcriptions of meetings, lectures, interviews, etc.
- Meeting Summarization Services: Use Otter.ai to provide meeting summarization services. Businesses can benefit from concise summaries of their meetings, which can help them keep track of important points discussed and actions to be taken.
- Sales Support: Use Otter.ai’s features like OtterPilot for Sales to support sales teams by extracting key sales insights, automatically syncing notes into CRM systems like Salesforce or Hubspot, and writing follow-up emails to prospectsa
ClickUp
ClickUp is a powerful work management platform that incorporates AI capabilities to enhance productivity. ClickUp’s AI features can generate task summaries, extract action items from documents, suggest task priorities, and more based on user behavior.
As someone who struggles to stay organized, I found ClickUp’s AI extremely helpful for keeping my tasks organized and ensuring I’m focused on the right priorities. The AI assistant isn’t perfect, but it saves me tons of administrative time managing workflows. This enables me to focus energy on mission-critical work.
Marketing AI Tools
For entrepreneurs and creators, a core business priority is reaching the right audience and converting them into paying customers. AI marketing tools aim to enhance digital marketing and ad campaigns using data and automation.
Persado
Persado is an AI writing platform focused on marketing copy and ad creative. It uses NLP to generate and optimize digital ads, landing pages, and email campaigns. I provided some high-level inputs, and Persado produced multiple high-performing ads with different positioning options.
This tool can generate endless copy variations for A/B testing. While the ads weren’t perfectly polished, Persado provided strong starting points that I could then refine further. Overall this can save hours brainstorming ideas and drafting initial copy.
Audiense
Audiense is an AI tool for audience segmentation, targeting, and engagement across social media. Input your target customer profile, and Audiense will identify the demographic, psychographic, and behavioral traits of your ideal audience.
From here, you can run tailored ads and social campaigns. I found Audiense useful for discovering potential new customer segments and interests I hadn’t considered originally. The tool also optimizes messaging for each segment. My main critique is that it requires monitoring for accuracy. But the insights can really aid social media marketing strategy.
Canva
While not a true AI tool, Canva uses ML algorithms to enable easy graphic design. Canva contains templated graphics and frameworks you can customize for projects like social posts, presentations, flyers, and more.
As someone with very limited graphic design expertise, I loved Canva for creating polished visual assets in minutes. The magic happens by simply swapping out text and images in Canva’s professionally designed templates. This allows non-designers to generate quality graphics at scale. It’s not a full replacement for graphic designers, but makes visual content creation accessible.
InVideo
InVideo is a powerful AI tool for easily creating professional high-quality videos. With AI features like speech to text, text to speech, avatars and more, InVideo enables rapid video production without technical expertise.
In my testing, I found InVideo excellent for social media videos, testimonial videos, product explainers, and more. The AI makes it simple to turn a text script or outline into a compelling video. While some oversight for quality is needed, InVideo dramatically accelerates video creation.
Key Takeaways
- AI content creation tools like ChatGPT, Jasper, DALL-E, Stable Diffusion, and Midjourney can generate written and visual content to jumpstart ideation and accelerate production.
- For business operations, tools like Surfer SEO, Copy.ai, Otter.ai, and ClickUp can eliminate tedious tasks through automation and provide data-driven insights.
- Marketing-focused AI tools such as Persado, Audiense, Canva, and InVideo assist with optimization, personalization, and ad creation at scale.
- While promising, AI tools require human supervision for accuracy and originality. When used effectively, they augment (not replace) human creativity and strategy.
- Look for opportunities to incorporate AI tools that save time on tedious tasks, provide insights from data, and enable experimentation of ideas at scale.
Conclusion
Incorporating AI tools presents low-risk, high-reward opportunities for online businesses in 2024. AI empowers entrepreneurs to work smarter and faster by eliminating drudgery, jumpstarting ideation, and enabling scale through iteration and experimentation.
However, human creativity, supervision, and strategy are still essential complements. I recommend starting slowly, testing AI tools in targeted business functions, and being patient with initial results. Refine the input and outputs over time as you become more attuned to what works.
AI’s rapid evolution is bringing about new possibilities previously unfathomable. While still early stage, today’s AI tools provide a glimpse into how machine learning can augment human potential. By harnessing AI’s capabilities in a thoughtful manner, online businesses can increase productivity, creativity, and growth.